Web Design
Improved UX to boost customer response.
Project description
Project description
Project description
The Creative Director of Virgin Wines, needed us to investigate voucher redemption flows for new subscribers, project details pages, case detail pages, gift detail pages and the wine review system.
The clients now wants to focus on improvements to their:
About Us Page
Live Events Page
Checkout
The brief was given as a Collaborative Project.
EXPERTISE
UX/UI Design
YEAR
2024
Heuristic Markup
User Flow
Competitor Analysis
We completed an heuristic markup on all screens that needed redesigning so that we could analyse pain points, what works well, questions we had and recommendations for improvements.
An insight we found from all the screens is the information didn't seem organised which didn't give good structure.
User flows helped us see how the users would go through the website and potential pain points that they could experience.
We completed some competitor analysis which included, the brands name, popularity, pros, cons and our general notes.
These gave us insights to the brands and how they have good pieces of UI. We notices quite a few brands prioritise structure and it's easy to navigate.
Results
Results
Here is the solution and outcomes of the project.
About Us
Events Landing
Checkout
About Us
Events Landing
Checkout
About Us
Events Landing
Checkout
About Us
Events Landing
Checkout
About Us
Events Landing
Checkout
About Us
Events Landing
Checkout
About Us
Events Landing
Checkout
About Us
Events Landing
Checkout
Connect on other platforms
© 2025 – Ellana Evans
Connect on other platforms
© 2025 – Ellana Evans
Connect on other platforms
© 2025 – Ellana Evans
Connect on other platforms
© 2025 – Ellana Evans
We completed some competitor analysis which included, the brands name, popularity, pros, cons and our general notes.
These gave us insights to the brands and how they have good pieces of UI. We notices quite a few brands prioritise structure and it's easy to navigate.
User flows helped us see how the users would go through the website and potential pain points that they could experience.
We completed an heuristic markup on all screens that needed redesigning so that we could analyse pain points, what works well, questions we had and recommendations for improvements.
An insight we found from all the screens is the information didn't seem organised which didn't give good structure.