Web Design
Inclusive design, made simple for designers
Project description
Project description
Project description
This brief was provided by Foolproof, tasking us with designing an inclusive resource intended for use by both designers and developers.
EXPERTISE
UX/UI Design
YEAR
2024
Competitor Analysis
Personas
Global Inclusivity Analysis
Survey
I conducted a competitor analysis, which included each brand's name, image or screenshot, a brief description, advertising strategies, key strengths, weaknesses, and an overall rating. This helped identify existing market offerings and uncover gaps and opportunities within the industry.
I conducted a competitor analysis, which included each brand's name, image or screenshot, a brief description, advertising strategies, key strengths, weaknesses, and an overall rating. This helped identify existing market offerings and uncover gaps and opportunities within the industry.
I surveyed designers to understand when they start considering inclusivity in their work. The results revealed that inclusivity is often an afterthought, with many issues arising from assumptions rather than involving the right people early on.
I surveyed designers to understand when they start considering inclusivity in their work. The results revealed that inclusivity is often an afterthought, with many issues arising from assumptions rather than involving the right people early on.
I developed detailed user personas, including name, photo, background information, goals, challenges, behaviors, and needs. This helped build a clearer understanding of the target audience and highlighted opportunities to better meet user expectations and address pain points.
I developed detailed user personas, including name, photo, background information, goals, challenges, behaviors, and needs. This helped build a clearer understanding of the target audience and highlighted opportunities to better meet user expectations and address pain points.
While exploring the topic of inclusivity, I decided to examine how various aspects of it are impacted on a global scale. I analysed a range of countries to understand which inclusivity factors influence access to the internet. My focus was specifically on gender, age, education, accessibility, geographic location, and financial circumstances.
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© 2025 – Ellana Evans
Connect on other platforms
© 2025 – Ellana Evans
Connect on other platforms
© 2025 – Ellana Evans
Connect on other platforms
© 2025 – Ellana Evans
We completed some competitor analysis which included, the brands name, popularity, pros, cons and our general notes.
These gave us insights to the brands and how they have good pieces of UI. We notices quite a few brands prioritise structure and it's easy to navigate.
User flows helped us see how the users would go through the website and potential pain points that they could experience.
We completed an heuristic markup on all screens that needed redesigning so that we could analyse pain points, what works well, questions we had and recommendations for improvements.
An insight we found from all the screens is the information didn't seem organised which didn't give good structure.
