Ux/ ui REdesign
Bringing Dark Mode To Depop.
The D&AD x Depop challenge is to spark conversation and make Depop the go-to fashion marketplace again. Targeting UK 18–34-year-olds, the campaign will amplify community, advocacy, and style—without traditional advertising.
The Research
Competitor Analysis
Survey Analysis
I started my research by gathering initial insights on Depop, its target audience, and sustainable fashion. We identified sustainable fashion as the most eco-friendly way to shop. With this in mind, and a clear understanding of Depop's audience, we focused on exploring their interests and the most effective marketing strategies to engage them.
Analysing competitors' strengths and weaknesses provided valuable insights into what Depop should embrace and avoid. It also offered a clearer understanding of their advertising strategies.
We found that many competitors rely heavily on social media and influencers for promotion, highlighting how common this approach is in the industry.
I conducted a survey to gain deeper insights into how individuals use the Depop app.
After developing my project idea, I expanded the survey to gather insights on combining two screens. This information was invaluable in identifying the most frequently used features.
The Problem:
During my research, I explored user feedback on Depop’s UI, and a major request was the addition of dark mode. Hundreds of users had been asking for this feature for years, frustrated by the app’s brightness at night, which many described as blinding.
I also found that most competitor campaigns relied on the same repetitive strategies, making them feel unoriginal and uninspired.
My goal is to develop a way to implement dark mode on Depop while creating a campaign that stands out and is something fresh, unique, and unlike anything seen before.
Ideation:
Campaign Inspiration:
Dark Mode Analysis:
Initially, I explored campaign ideas that were not common and didn’t rely on social media. However, after revisiting the target audience research, I decided to take a closer look at party events and brainstorm how this concept could be developed further. The idea was for individuals to swap, thrift and browse at the event. Making thrifting a party.
I came across ideas like a wristband that speaks for partygoers and a room full of mirrors where individuals can look at their outfits.
While working on the app, I researched competitors and social media platforms to see how they implemented dark mode. I found that avoiding full black and white creates a more comfortable contrast.
Here is the solution and outcomes of the project.
